11 Surprising Facts About Amazon Stock

1. What is the Current Price of Amazon Stock?

As of now, Amazon stock is trading at around $185.01 per share.

2. How Much Upside Potential Does Amazon Stock Have?

Analysts predict that Amazon stock could rise by up to 30% over the next 12 months, with some targets reaching as high as $265.

3. Which Analysts Are Bullish on Amazon Stock?

Evercore ISI analyst Mark Mahaney is particularly optimistic about Amazon, increasing his 12-month price target to $240, reflecting a 30% upside potential.

4. What Drives Amazon's Growth?

Amazon's growth is driven by multiple factors, including its e-commerce platform, Amazon Web Services (AWS), and Prime Video. AWS alone accounted for 63% of Amazon's operating income in Q2.

5. How Important is Prime Video to Amazon's Future?

Prime Video is a significant growth driver for Amazon. The streaming service has attracted nearly 50 million viewers with its original content, including *The Idea of You* and *Fallout*. It also inked major deals with the NBA and WNBA, and it will carry the 2024 Professional Pickleball Association (PPA) World Championships.

6. Can Amazon Monetize Prime Video Effectively?

Evercore ISI believes that Amazon can monetize Prime Video more effectively than ever, projecting that the unit will generate revenue of $3 billion to $5.9 billion next year, which could boost Amazon's total advertising revenue by as much as 9% year over year.

7. What is the Current Sentiment Around Amazon Stock?

The current sentiment around Amazon stock is neutral, with the Fear & Greed Index indicating fear. However, many analysts still see Amazon as a strong buy, with a consensus rating of Strong Buy based on 44 buy ratings and 1 hold rating.

8. How Reliable Are Earnings-Based Valuation Metrics for Amazon?

Earnings-based valuation metrics have been less reliable for Amazon due to the company's significant investments in growth. Despite this, Amazon's stock remains a great pick for long-term investors.

9. What is the Average 12-Month Price Target for Amazon Stock?

The average 12-month price target for Amazon stock is around $224.05, representing a 21.02% upside potential from the current price.

10. How Does Amazon's Stock Performance Compare to Industry Peers?

Amazon has outperformed its overall industry in the last calendar year, beating sales estimates 75% of the time compared to 53.17% for the industry as a whole.

11. What Should Investors Do with Amazon Stock Right Now?

Given the positive outlook from analysts and the company's strong performance, investors may consider buying Amazon stock, especially if it's trading below its forecasted price.