JioCinema has reached 15 million paying subscribers in just 100 days, marking a significant growth in the streaming sector. The service's new pricing strategy, offering monthly plans from Rs 29 to Rs 89, has been a major contributor to this rapid growth.
2. Enhanced Digital Experience
To enhance its tech-driven digital experience and boost revenue, JioCinema has appointed Ishan Chatterjee as the new Chief Business Officer. This move aims to improve the overall user experience and attract more subscribers.
3. Diverse Content Lineup
JioCinema offers a diverse mix of content, including Punjabi comedies like 'Jatt & Juliet 3,' Tamil period dramas like 'Thangalaan,' and Marvel's 'Agatha All Along.' The platform also features dark crime series like 'The Penguin' and true-crime series like 'Monsters: The Lyle and Erik Menendez Story.'
4. Record-Breaking Viewership During Paris Olympics
The Paris 2024 Olympics captivated over 170 million viewers in India, achieving a record 1500 crore minutes of watchtime. JioCinema and Sports18 Network set new benchmarks with 20 concurrent feeds, including 17 sport-specific and 3 curated feeds, all in 4K.
5. Partnership with ShareChat for Short-Form Content
JioCinema partnered with ShareChat to provide exclusive short-form multilingual content centered around the Paris Olympics 2024. This collaboration aimed to deliver the best moments in regional languages and offer insights from sports legends and commentators.
6. Potential Merger with Disney+ Hotstar
Reliance Industries is considering a plan to merge Disney+ Hotstar with JioCinema after their Star-Viacom18 merger. This consolidation aims to save costs and enhance JioCinema's content offerings, making it a leading OTT platform in India.
7. Bundled Premium Services with Broadband Plan
Jio has bundled premium services of 15 apps, including Netflix, Amazon Prime Lite, and Disney+ Hotstar, with its 30 mbps broadband plan for Rs 888 a month. This new postpaid plan offers exclusive access to over 15 leading OTT apps.
