Black Friday 2024: Everything You Need to Know About the Biggest Shopping Event of the Year
Black Friday 2024 is just around the corner, and this year's shopping extravaganza promises to be as exciting as ever. The official date for Black Friday is Friday, November 29, the day after Thanksgiving, but the deals season is set to kick off much earlier.
When Do Black Friday Deals Start?
While Black Friday itself falls on November 29, the sales are expected to begin as early as October. Amazon's second Prime Day sale, dubbed 'Prime Big Deal Days,' will take place on October 8 and 9, marking the start of the extended Black Friday shopping season. Other major retailers like Best Buy, Walmart, and Target are anticipated to launch their competing sales around the same time.
What Black Friday Deals Can You Expect?
Black Friday is renowned for offering significant discounts across a wide range of products. This year, consumers can expect record-low prices on tech gadgets, including TVs, laptops, headphones, smartwatches, and gaming consoles. Apple devices, both new and older models, will also be heavily discounted. Other popular categories include clothing, furniture, home appliances, and toys.
According to Adobe Analytics, tech products, particularly electronics, tend to drive the most consumer spending during Black Friday. Additionally, items like budget big-screen TVs, OLED displays, robot vacuums, smart home devices, AirPods, air fryers, and gaming consoles are expected to be among the top deals.
Retailers to Watch
Several major retailers will be offering extensive deals during Black Friday. Amazon, known for its wide range of products, will have deals on almost every category, including niche items and price-matched offers from other retailers. Best Buy will focus on tech products like TVs, computers, and Apple devices. Walmart is expected to offer significant discounts on TVs, earbuds, Apple Watches, and small home appliances. Target will have deals on video game consoles, TVs, and kitchen appliances, among other items.
Home Depot and Lowe's will be great places to find deals on home improvement items, tools, and holiday decorations. Macys will offer discounts on designer apparel, jewelry, fragrances, and home goods. Kohls will provide deep discounts and Kohls Cash promotions.
Consumer Spending Trends
A YouGov report indicates that 36% of Americans plan to shop on Black Friday 2024, while 34% plan to shop during Cyber Monday. However, shoppers are expected to spend less this year, with 27% saying theyll spend less and only 9% anticipating spending more.
The report also highlights that fashion will be the most sought-after product category, especially among younger Americans. Digital channels, such as online shopping websites, online advertisements, social media, and email newsletters, are expected to drive the most awareness among Black Friday and Cyber Monday shoppers.
Cyber Monday 2024
Cyber Monday 2024 will take place on December 2 and will focus primarily on online shopping and electronics. Similar to Black Friday, Cyber Monday deals are expected to start rolling out in the week leading up to the event, around Monday, November 25.
For those interested in exclusive vinyl releases, Record Store Days Black Friday lineup has been unveiled, featuring vinyl exclusives from artists like Noah Kahan, Olivia Rodrigo, U2, Billie Eilish, and Kacey Musgraves, among others.
To maximize your savings, it is advisable to sign up for your favorite retailers' email newsletters and set up accounts on their websites. This will ensure you are immediately notified of sales and can take advantage of exclusive coupon codes and early access to deals.
Black Friday has become a global phenomenon, with its origins tracing back to the United States. To understand more about the history and cultural impact of Black Friday, you can visit the Black Friday Wikipedia page.
As the holiday shopping season approaches, it's clear that Black Friday 2024 will be a significant event for consumers looking to snag the best deals. With early sales starting in October and a wide range of products on offer, this year's Black Friday is set to be another record-breaking shopping extravaganza.
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