Caracol Television, Colombia's leading broadcaster, content producer, and distributor, has announced a strategic partnership with Amagi to launch and expand its first international Free Ad-Supported Streaming Television (FAST) channel across Latin America. This move is part of Caracol's broader strategy to broaden its audience reach and content offerings across all regions.
The new FAST channel, titled Caracol Mix, will feature a selection of Caracol Television's greatest hits, allowing families across the region to enjoy high-quality content for free. This initiative aims to capitalize on the rapidly growing market for FAST channels in Latin America, where Amagi has established a strong presence with its cloud-based solutions.
Caracol Television will leverage Amagi's comprehensive suite of cloud-based solutions, including automated playout, content scheduling, advanced analytics, and advertising tools. This technology will enable Caracol to efficiently manage, deliver, and monetize its FAST channel across various platforms, maximizing revenue opportunities and solidifying its position as a leader in the Spanish-speaking FAST market.
Felipe Rivas, International Business Development Director at Caracol Television, emphasized the importance of this partnership: 'Caracol is committed to broadening our audience reach and content offerings across all regions, and launching our first FAST channel is a central pillar of that strategy. With Amagi's proven track record in the FAST space and its top-tier technology platform, we are confident that this alliance will ensure our success in the FAST space and will enable us to continue meeting the increasing international demand for our content.'
Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi, added: 'Latin America presents a dynamic and rapidly growing market for the FAST ecosystem, and we're excited to partner with Caracol to unlock this potential. Amagi's proven cloud-based technology offers Caracol the flexibility, scalability, and expertise to launch and manage its FAST channels efficiently. I'm positive that this collaboration will empower Caracol to reach new audiences and solidify their position as a content leader in the region.'
Amagi provides a complete suite of channel creation, distribution, and monetization solutions. Its global clients include prominent media companies such as ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel.
Caracol Televisin is a pioneer in global content production, with over 1,800 hours of content produced yearly and substantial international sales experience in more than 180 countries. The company has expanded its influence globally through its international business operations, with offices in Miami, Madrid, and Bogot.
In addition to its strategic partnership with Amagi, Caracol Televisin has also successfully migrated its content publishing and management to Brightspot CMS. This move allowed the network to streamline multiple content tools, hosting environments, and technology solutions, reducing costs and improving knowledge between journalists and various departments for enhanced content production.
Caracol Televisin's commitment to digital evolution is evident in its recent initiatives. The network aims to continue meeting the increasing demand for digital content by integrating different media types, such as videos, into its content management system. This strategic approach ensures that Caracol remains at the forefront of the rapidly changing media landscape.
In conclusion, Caracol Television's partnership with Amagi marks a significant milestone in its expansion into the Latin American market. By leveraging Amagi's advanced technology solutions, Caracol is poised to reach new audiences and solidify its position as a leader in the Spanish-speaking FAST market.
