Charli XCX's 'Apple' Dance Creator Addresses Viral Concert Moment and Online Trolling

The creator of the viral TikTok dance to Charli XCX's song 'Apple,' Kelley Heyer, has recently found herself at the center of a significant online controversy. Heyer, who choreographed the dance that has become a cultural sensation, was invited by Charli XCX to perform her routine on the big screen during the artist's Sweat tour concert in New York.

During the concert, a fellow attendee inadvertently jumped into the frame, interrupting Heyer's moment. This incident led to a wave of negative comments and online backlash against the woman who entered the frame, prompting Heyer to speak out against the trolling.

Heyer expressed her sympathy for the woman, stating that she feels sorry for her being treated unjustly by the online community. 'I didn't want to be someone who criticizes this girl for an honest mistake,' Heyer said, emphasizing her sense of responsibility for bringing attention to the situation.

The 'Apple' Dance Phenomenon

The 'Apple' dance, which Heyer created in June, has become a runaway success, amassing over 172 million streams on Spotify and reaching number eight on the Official UK Singles Chart. The dance's popularity is credited to Heyer's viral video, which was initially posted on TikTok and later amplified by Charli XCX and other celebrities.

Heyer, a New York resident who began using TikTok during the pandemic, had never choreographed a dance before this one. She was motivated by what she perceived as a lack of recognition for 'Apple,' and her dance was born out of a desire to bring attention to the underrated track.

The dance has been recreated by numerous fans, including pets and even mascots, and has become a staple of the 'Brat summer' culture. Heyer has been astonished by the dance's ongoing popularity, noting that 'every time I believed the dance had peaked, it surged back into the spotlight'.

Addressing the Concert Incident

In a recent TikTok video, Heyer addressed the incident at the Charli XCX concert, urging her followers not to dox the woman who jumped into the frame. Heyer explained that the woman had apologized and that they had resolved the issue amicably. 'We worked it out on the remix. Do not f*cking dox her,' Heyer said, appealing for kindness and understanding from her fans.

Heyer also took some responsibility for posting the video without realizing the impact it would have, stating that it was 'kinda my fault for inadvertently putting her in the social media spotlight'.

The incident highlights the importance of online etiquette and the need for empathy, especially in situations where individuals may unintentionally find themselves in the spotlight.