Disney+, the popular streaming service, is implementing several significant changes that will impact its users globally. One of the most notable changes is the crackdown on password sharing, a move that follows in the footsteps of Netflix.
Starting in September 2024, Disney+ will enforce new rules to limit password sharing on user accounts in Canada, the United States, and the United Kingdom. This initiative began with advance notices sent to US subscribers in February 2024 and partial enforcement in some regions in June 2024. The service will use location information, device identification, and IP address ranges to identify and prevent unauthorized account sharing. Users found to be sharing passwords may face account restrictions or termination.
Impact on Users and Pricing
The new rules mean that users who share their accounts with individuals not living in the same household will need to purchase an 'Extra Member' subscription. In the US, the cheapest option is the ad-supported tier, Disney Plus Basic, priced at $7.99 per month. In the UK, the equivalent is Disney Plus Standard With Ads, costing 4.99 per month, although this limits video quality to 1080p. For 4K and HDR, users must opt for the Premium tier at 10.99 per month.
Content Removals and Licensing Issues
In addition to the password sharing crackdown, Disney+ has been removing several titles from its platform due to licensing issues and strategic realignment. For instance, the movie Venom , starring Tom Hardy, was removed from Disney+ in the UK and Ireland because the rights are owned by Sony Pictures. This removal is part of a broader trend where Sony Marvel films have been periodically taken off the service due to contractual obligations with other streaming services.
Disney+ has also canceled several original shows, including The Spiderwick Chronicles and Nautilus , despite these shows having completed filming. This decision is part of Disney's effort to cut costs and realign its content strategy, following the layoff of 7,000 employees and plans to reduce $3 billion in non-sports content.
Broader Implications and Audience Trust
The removal of highly-rated shows and movies, such as A Small Light and Togo , has sparked fan ire. Disney has responded by stating that these removals represent less than 2% of their total titles, but the move still reflects a broader strategy to optimize their content offerings.
Moreover, Disney's recent box office performances have raised concerns about the company's overall strategy. The failure of films like Wish , despite being part of Disney's 100th anniversary celebrations, has led to speculation that Disney may be losing the trust of its audience. This trust issue is compounded by the shift towards streaming, which might be cannibalizing the success of Disney's theatrical releases.
The removal of all of Steven Spielbergs Indiana Jones movies from Disney+ worldwide further highlights the service's content adjustments. These changes are part of a larger effort to streamline and optimize Disney+'s offerings, though they may come as a disappointment to fans of these iconic films.
As Disney+ continues to evolve, users can expect more changes aimed at enhancing the service's value and compliance with licensing agreements. However, these changes also underscore the complex balance between content availability, user satisfaction, and financial sustainability in the streaming industry.
