In a significant move to bolster its tourism industry, Indonesia is set to host the inaugural **Wonderful Indonesia Tourism Fair (WITF)** from October 2 to 4, 2024, in Jakarta. This landmark event marks a major milestone in Indonesia's efforts to position itself as a leading player in the global tourism arena.
Venue and Significance
The WITF 2024 will be held at the Swissotel Jakarta PIK Avenue, located in the rapidly developing Pantai Indah Kapuk (PIK) area. According to Budi Tirtawisata, the chair of the WITF 2024 Steering Committee, "PIK represents the future of Jakarta, a place where modernity meets tradition. Hosting WITF here allows us to showcase not only the event but also the potential of Jakarta as a world-class destination for business and tourism".
Objectives and Scope
The primary objective of WITF 2024 is to broaden the global perception of Indonesia as a tourist destination beyond its famed island of Bali. "Indonesia is not only Bali," emphasized Budi Tirtawisata, highlighting the importance of promoting lesser-known regions that offer rich cultural experiences, natural beauty, and adventure opportunities.
The event will feature tour operators from across Indonesia, showcasing destinations in North Sumatra, West Sumatra, South Sumatra, Lampung, Bangka-Belitung, and other emerging destinations. This initiative aims to diversify Indonesia’s tourism appeal and attract a broader range of international visitors.
International Participation and Impact
WITF 2024 is poised to attract between 150 to 200 international buyers, with a significant portion expected to come from Asia. Buyers from Vietnam, Poland, Bulgaria, and Uzbekistan have already confirmed their attendance. The committee has also targeted buyers from Europe, the Middle East, Australia, and the United States.
The event is designed to become an annual tradition, elevating Indonesia’s tourism industry year after year. It is envisioned to become a must-attend event for global travel buyers, tour operators, and industry leaders, similar to major international tourism events like ITB Berlin and WTM London.
Industry Support and Organization
The Wonderful Indonesia Tourism Fair is owned by the Indonesian Tourism Industry Association (GIPI), endorsed by the Ministry of Tourism and Creative Economy (MOTCE), and organized by professional event organizers. This collaboration underscores the strong industry support and government backing for the event.
Program and Activities
During the three-day event, participants will have the opportunity to engage with over 250 exhibitors from around the globe, discover cutting-edge trends in the travel and tourism industry, and forge valuable connections. The comprehensive program includes networking sessions, product showcases, and negotiations among tourism professionals and businesses.
Conclusion
As the inaugural Wonderful Indonesia Tourism Fair approaches, excitement is building among Indonesia’s tourism stakeholders. The event stands as a testament to Indonesia’s commitment to advancing its tourism industry by highlighting the country’s rich cultural heritage, diverse landscapes, and vibrant cities. With its strategic location, comprehensive program, and strong industry support, WITF 2024 is set to make a significant impact on the global tourism stage.
For those in the travel industry, WITF 2024 offers an unparalleled opportunity to connect, learn, and explore the endless possibilities that Indonesia has to offer. As the countdown to October begins, the world watches with anticipation, ready to witness the dawn of a new era in Indonesian tourism.
