Mahindra & Mahindra has officially opened the bookings for the highly anticipated Mahindra Thar Roxx, a five-door version of the popular Thar SUV. The bookings commenced on October 3, 2024, marking a significant milestone for the vehicle that was launched on August 14, 2024.
Key Features and Variants
The Mahindra Thar Roxx is available in six variants: MX1, MX3, MX5, AX3L, AX5L, and AX7L. These variants offer a range of options to cater to different customer preferences. The SUV is priced from Rs. 12.99 lakh for the base variant and goes up to Rs. 22.49 lakh for the top-end model (ex-showroom prices).
The Thar Roxx comes with two powerful engine options: a 2.0-litre mStallion turbo-petrol engine and a 2.2-litre mHawk diesel engine. Both engines are available with six-speed manual and six-speed automatic transmission options. Additionally, customers can choose between rear-wheel drive (RWD) and four-wheel drive (4WD) configurations.
Design and Interior
The Thar Roxx boasts a more premium look and feel compared to its three-door counterpart. It features a new 6-slat grille, all LED lighting, and 19-inch alloy wheels. Inside, the SUV offers a dual-tone black and white cabin theme with leatherette upholstery. Recently, Mahindra introduced a new Mocha Brown interior theme, available exclusively on the 4x4 versions, to complement the existing Ivory (white) theme.
The interior is equipped with premium features such as dual 10.25-inch screens (infotainment and digital drivers display), a panoramic sunroof, ventilated front seats, and a wireless phone charger. The SUV also includes advanced safety features like six airbags as standard, a 360-degree camera, and Level 2 advanced driver assistance systems (ADAS) including adaptive cruise control, lane keep assist, and autonomous emergency braking.
Delivery Timeline and Test Drives
Deliveries of the Mahindra Thar Roxx are set to begin on October 12, coinciding with the Dussehra festival. Test drives for the SUV have been underway since September 14, allowing potential buyers to experience the vehicle firsthand. While the official booking amount has not been disclosed, reports suggest it may be around Rs. 21,000. Bookings can be made through Mahindra's official online platform or at the nearest dealership.
Customers may face a waiting period of up to three months, depending on the variant booked, dealership location, and other factors.
Market Position and Competition
The Mahindra Thar Roxx competes in the lifestyle SUV segment, taking on rivals such as the Maruti Jimny and Force Gurkha 5-door, as well as compact SUVs like the Hyundai Creta and Kia Seltos. With its robust features and premium offerings, the Thar Roxx is poised to make a significant impact in the market.
For more information on the Sport Utility Vehicle market and trends, you can explore further.
