The Mahindra XUV700, launched in August 2021, has been a groundbreaking success for Mahindra & Mahindra Ltd. This SUV has not only bridged the gap between practicality and performance but has also become a benchmark in the Indian automotive industry. With over 1.90 lakh units sold and a recent milestone of surpassing two lakh production units in just 33 months, the XUV700 has solidified its position as one of the strongest products in Mahindra's all-SUV portfolio.
1. Design and Road Presence
One of the key factors contributing to the XUV700's success is its striking design. The SUV boasts larger proportions compared to its competitors, measuring 300 mm more in length and 100 mm more in width. However, it is not bulky; instead, it is smartly designed with a striking grille and imposing DRL units on the face. The 18-inch wheels and sporty-looking alloys on the upper variants add to its road presence, making it a visually appealing vehicle on the road.
The thermoplastic tailgate not only enhances the rear design but also improves the crash-worthiness of the vehicle. This attention to detail reflects Mahindra's commitment to safety and design excellence.
2. Safety Features
Safety is a paramount concern for Indian car buyers, and the Mahindra XUV700 has been at the forefront of this aspect. It holds a 5-star Global NCAP rating for adult occupant protection, which is one of the highest ratings in its group. Additionally, it received the Indian government's 'Safer Choice Award' in 2022, further emphasizing its commitment to safety.
The XUV700 is equipped with a plethora of safety features, including airbags, electronic stability control, and advanced driver assistance systems (ADAS). These features make it one of the safest SUVs in its class, providing both drivers and passengers with a secure driving experience.
3. Technological Advancements
The Mahindra XUV700 is not just about safety; it is also a technological marvel. At the time of its launch, it came with advanced amenities such as voice assistant integration and a dual-screen setup. Subsequent updates have enhanced its technological capabilities with new connectivity and convenience features delivered via over-the-air updates.
One of the standout features is the Level 2 ADAS, which provides advanced driver assistance systems that enhance safety and convenience. The Luxury Pack available on the AX7 range further ups the premium quotient of the SUV, making it a desirable choice for those seeking both luxury and technology.
4. Powertrain Options
The Mahindra XUV700 offers a variety of powertrain options to cater to different consumer preferences and driving conditions. It is available with both petrol and diesel engines. The petrol derivative comes with a 2.0-litre mill, pumping out 197 bhp and 380 Nm of torque, while the diesel options range from 152 bhp to 182 bhp depending on the variant.
Both petrol and diesel engines are available with six-speed manual and automatic transmissions. The top-tier AX7 variants can be specified with an all-wheel-drive system, making it a versatile choice for both on-road and off-road driving.
5. Feature-Rich Interior
The interior of the Mahindra XUV700 is feature-rich and designed to provide comfort and convenience. Depending on the variant, it comes with a large infotainment screen, Sony-powered 12 speaker set, panoramic sunroof, and ventilated front seats. The Luxury Pack adds even more premium features, including memory ORVMs and dual-zone climate control.
The interior design is contemporary and sporty, with a focus on comfort and practicality. The seven-seat layout option makes it an ideal choice for families, offering ample space for passengers and luggage.
6. Price and Value for Money
The Mahindra XUV700 is positioned as a vehicle that offers all the facilities found in a luxury car but at a more attainable price. It starts at 15.85 lakh and goes up to 29.99 lakh for the top-end variant. Despite its premium features, it remains competitively priced in the market, making it a value-for-money proposition for many buyers.
The wide range of options available in terms of trims and variants ensures that there is something for everyone. Whether you prioritize safety, technology, or comfort, the XUV700 offers a package that caters to diverse customer needs.
7. Future Prospects: Electric and Hybrid Variants
Mahindra is also exploring the electric and hybrid variants of the XUV700. The all-electric XUV.e8 has been spied in production-ready form, indicating that an electric version of the SUV is on the horizon. This move aligns with Mahindra's commitment to sustainability and its goal of becoming a leader in the electric vehicle (EV) market.
The upcoming electric and hybrid variants promise to further enhance the XUV700's appeal by offering environmentally friendly options without compromising on performance or features.
8. Market Performance and Milestones
The Mahindra XUV700 has achieved significant milestones since its launch. It recently surpassed two lakh production units in just 33 months, a testament to its popularity and demand in the market. To celebrate this milestone, Mahindra introduced two new color options: Deep Forest and Burnt Sienna, expanding the range to nine colors.
The XUV700 has also been recognized with numerous awards, including the prestigious '2022 Indian Car of the Year' award. This accolade underscores its impact on the automotive industry and its position as a leader in the SUV segment.
9. Conclusion
In conclusion, the Mahindra XUV700 is a remarkable vehicle that has captured the hearts of many with its impressive design, robust safety features, advanced technology, and versatile powertrain options. As Mahindra continues to innovate with electric and hybrid variants, it is clear that the XUV700 will remain a dominant force in the Indian automotive market for years to come.
