In a thrilling return to the world of Desi Hip-Hop, MTV Hustle is back with its fourth season, promising an electrifying mix of raw talent, fierce competition, and original music. The show, which has been a transformative force for the Indian music scene, is set to premiere on October 19, airing every Saturday and Sunday at 7 PM on MTV and JioCinema.
1. The Show's History and Impact
MTV Hustle first premiered in August 2019, marking a significant milestone in the journey of Indian rap. Since then, it has produced over 300 music videos and has been instrumental in shaping the future of Desi Hip-Hop. The show has not only nurtured an entire generation of rappers but has also empowered them to share their stories through music. From viral hits like 'Ram Ram, Main Nahi Toh Kaun, Jaadugar, Street Celebrity, Haseena, Ready to Die' to unforgettable performances, MTV Hustle remains the premier platform for emerging talent.
The success of MTV Hustle can be attributed to its unique format, which combines rap battles with compelling narratives. Each season has seen a new set of contestants vying for a coveted spot in the Top 16. This year is no exception, with 20 of the country's most promising rappers competing for a chance to make it big in the hip-hop world.
2. The Judges and Squad Bosses
Leading the charge this season are none other than Raftaar and Ikka, two of the most iconic names in Indian hip-hop synonymous with Mafia Mundeer. Raftaar, the ultimate trailblazer, has been instrumental in bringing Desi rap to the forefront, while Ikka is known for his razor-sharp bars and chart-topping hits.
The existing Squad Bosses Dee MC, Dino James, and EPR are back to mentor the contestants, with rapper RAGA joining them for the first time. This dynamic team will guide the contestants through four electrifying phases Dont Stop, Hustle Pro Max, Rap Royalty, and Legacy each culminating in a Milestone Challenge.
Raftaar expressed his excitement about being part of Indias biggest rap reality show, stating, I am truly elated and excited to be a part of Indias biggest rap reality show. MTV Hustle has been a stage that brings out the truest of talent in Desi Hip-hop. This season will be a testament to the hustle, the grind, and the passion that drives it. At Hustle, Hip-hop doesnt stop!!.
Ikka echoed Raftaar's sentiments, saying, Hustle is the only show that truly recognizes Indias hidden desi hip-hop gems. Last season I got to mentor some amazing talent as a Squad Boss, but Im super excited to debut as the Judge with Raftaar right in the middle of all the action Its game time!.
3. The New Seasons Partnerships
MTV Hustle 4 is co-powered by Wild Stone and Boat Lifestyle, with Myntra FWD as a special partner and Roulette Packaged Drinking Water and Olio Pizza as associate sponsors. These partnerships highlight the show's commitment to engaging meaningfully with young minds and amplifying the voices of emerging artists.
Mohit Dhar Jayal, Chief Brand Officer at Royal Enfield, expressed his enthusiasm for the collaboration, stating, The Royal Enfield community is all about self-expression and intense creative energy. Which is why our collaboration with MTV Hustle S4 is not a conventional sponsorship its the perfect way for us to help amplify the voices of emerging artists and showcase the power of their awesome urban lyricism..
4. How to Watch and What to Expect
Viewers can catch the new season of MTV Hustle every Saturday and Sunday at 7 PM on MTV and JioCinema. The show promises an exhilarating mix of rap battles, raw talent, original music, and compelling narratives. With its unique format and dynamic judges, MTV Hustle 4 is set to be an unforgettable experience for fans of Desi Hip-Hop.
For those eager to dive into the world of Indian rap, MTV Hustle Season 4 is the perfect opportunity. With its blend of competition, creativity, and cultural significance, this season promises to be a testament to the unrelenting spirit of hustle that has made the show a cultural force in India.
As the curtains draw open on this new chapter of Indias rap revolution, one thing is clear: MTV Hustle Season 4 is not just another season its a movement. Its a celebration of raw talent, fierce competition, and the unyielding passion that drives the next generation of rappers to the top.
5. Conclusion
In conclusion, MTV Hustle Season 4 is poised to be a landmark season in the history of Indian rap. With its star-studded lineup of judges, dynamic Squad Bosses, and a plethora of emerging talent, this show is set to captivate audiences and inspire a new wave of hip-hop enthusiasts. As the show premieres on October 19, fans are eagerly awaiting the next chapter in the saga of Desi Hip-Hop. Learn More at Direct Post.
