MTV Hustle, the premier rap reality show in India, is set to return with its fourth season. The highly anticipated show promises to deliver an electrifying mix of raw talent, fierce competition, and original music. This season, the show will feature two of the most iconic names in Indian hip-hop: Raftaar and Ikka, who will be leading the judges' panel. MTV Hustle 4 is co-powered by Wild Stone and Boat Lifestyle, with special partner Myntra FWD, and associate sponsors Roulette Packaged Drinking Water and Olio Pizza.
The new season of MTV Hustle will premiere on October 19, 2024, airing every Saturday and Sunday at 7 PM on MTV and JioCinema. This season, 20 aspiring rappers from across the country will compete for a coveted spot in the top 16. Each contestant has only 90 seconds to impress the squad bosses and judges with their unique story, sound, and hustle.
The competition will unfold across four electrifying phases: Dont Stop, Hustle Pro Max, Rap Royalty, and Legacy. Each phase culminates in a Milestone Challenge, with only those surpassing it advancing to the next round. This rigorous competition is designed to refine the contestants into industry-ready rap professionals.
Judges and Squad Bosses
Leading the charge this season are Raftaar and Ikka, two of the most iconic names in Indian hip-hop. Raftaar is known for his energetic rap style, while Ikka is respected for his underground rap success and versatility. They will be joined by the existing Squad Bosses Dee MC, Dino James, and EPR with rapper RAGA making his debut as a Squad Boss.
Raftaar expressed his excitement about being part of MTV Hustle again, stating, I am truly elated and excited to be a part of Indias biggest rap reality show. MTV Hustle has been a stage that brings out the truest of talent in Desi Hip-hop. This season will be a testament to the hustle, the grind, and the passion that drives it. At Hustle, Hip-hop doesnt stop!! Read more about Raftaar's role.
Ikka also shared his thoughts on the show, saying, Hustle is the only show that truly recognizes Indias hidden desi hip-hop gems. Last season I got to mentor some amazing talent as a Squad Boss, but Im super excited to debut as the Judge with Raftaar right in the middle of all the action Its game time! Learn more about Ikka's role.
Previous Seasons and Impact
Since its inception, MTV Hustle has transformed young rappers into national sensations. The show has produced over 300 music videos and has been instrumental in shaping the future of Desi hip-hop. The previous seasons have seen a mix of talented contestants, with each season building on the success of the last.
The first season of MTV Hustle premiered in August 2019, featuring esteemed judges Raftaar, Nucleya, and Raja Kumari. The show's subsequent seasons have continued to elevate the platform, with Season 2 launching in September 2022 and Season 3 premiering in October 2023. Read more about the previous seasons.
The show's impact extends beyond the contestants; it has also been a transformative force for the Indian music scene. It has nurtured an entire generation of rappers and empowered them to share their stories through music. From viral hits like 'Ram Ram, Main Nahi Toh Kaun, Jaadugar, Street Celebrity, Haseena, Ready to Die' to unforgettable performances, MTV Hustle remains the premier platform for emerging talent.
Partnerships and Brand Engagement
This season, MTV Hustle has partnered with marquee brands like Royal Enfield, Wild Stone, and Boat Lifestyle. The collaboration aims to amplify the voices of emerging artists and showcase the power of their awesome urban lyricism. Anshul Ailawadi, Head Youth, Music, and English Entertainment Cluster at Viacom18, expressed, While young consumers are unabashedly aspirational, they also have an informed opinion within their social context. Being the leading platform to showcase young Indias voice, MTV Hustle provides a great opportunity for brands to engage meaningfully with the youth. Learn more about the partnerships.
Mohit Dhar Jayal, Chief Brand Officer at Royal Enfield, added, The Royal Enfield community is all about self-expression and intense creative energy. Which is why our collaboration with MTV Hustle S4 is not a conventional sponsorship its the perfect way for us to help amplify the voices of emerging artists and showcase the power of their awesome urban lyricism. Read more about Royal Enfield's partnership.
Conclusion
In conclusion, MTV Hustle Season 4 promises to be an exciting and competitive season. With Raftaar and Ikka leading the judges' panel, and the existing Squad Bosses along with RAGA mentoring the contestants, this season is set to deliver even more electrifying performances and inspiring stories of aspiring rappers vying for stardom. Dont miss out on the ultimate rap battle tune in to MTV Hustle every Saturday and Sunday at 7 PM on MTV and JioCinema starting October 19, 2024.
For more information about MTV Hustle Season 4 and its exciting lineup, visit the official website or check out the latest updates on social media. Learn More at Direct Post
