PM Modi's 'Mann Ki Baat' Celebrates 10 Years: A Decade of Connecting with the Nation

Prime Minister Narendra Modi's iconic radio programme, 'Mann Ki Baat,' marked its 10th anniversary on Sunday, September 29, 2024. Launched on October 3, 2014, this programme has become a significant platform for the Prime Minister to address the nation, discussing key issues and sharing his thoughts on topics of national importance.

The 114th episode of 'Mann Ki Baat' was aired at 11 A.M. across Akashvani’s entire network, Doordarshan, the All India Radio (AIR) News website, and the Newsonair mobile app. Listeners could also tune in via YouTube, ensuring a wide and diverse audience.

A Decade of National Engagement

Over the past decade, 'Mann Ki Baat' has aired 113 episodes, touching on a wide range of subjects from social issues to national achievements. The programme has been a vital communication tool for the government, leveraging radio’s accessibility, especially in remote rural areas where television is less prevalent.

One of the notable moments in the programme’s history was in January 2015, when former US President Barack Obama made a special appearance during his visit to India for the Republic Day Parade. The programme has also been a platform for public participation, with the 'Mann Ki Baat' website receiving over 61,000 ideas from the public in its first 15 episodes alone.

Key Highlights from the 10th Anniversary Episode

In the special 10th-anniversary episode, PM Modi highlighted several key issues. He expressed pride in the return of ancient artifacts by the US, emphasizing the importance of preserving India's heritage with the mantra 'Vikas Bhi, Virasat Bhi'.

PM Modi also commended the success of the Swachh Bharat Mission, noting its impact as a significant mass movement in Indian history and a tribute to Mahatma Gandhi. He mentioned the growing popularity of the 'Waste to Wealth' mantra and the importance of Reduce, Reuse, and Recycle practices.

The Prime Minister praised a cleanliness drive on the beaches of Puducherry and the efforts of women in Jhansi who have revitalized the Ghurari river through a Self Help Group initiative. He also emphasized the importance of water conservation, especially during the rainy season.

PM Modi thanked various TV channels, regional TV channels, print media, and YouTubers for consistently broadcasting and promoting 'Mann Ki Baat.' He acknowledged the continuous support from the programme's listeners, who have been instrumental in its success.

The Prime Minister also highlighted the importance of children's nutrition, mentioning the observance of 'Poshan Maah' from September 1st to September 30th. He urged youth to connect with the political system, a call that has garnered a tremendous response from young people eager to enter politics.

Evolution and Reach

To enhance its reach, 'Mann Ki Baat' has been available in regional dialects since 2017. This strategic move has helped in bridging the communication gap between the government and the people, especially in areas where regional languages are predominant.

As 'Mann Ki Baat' celebrates this milestone, it remains a testament to the power of radio in connecting with the nation. The programme continues to evolve, ensuring that it remains a vital tool for national communication and engagement.